Anthony de Ritis
Northeastern/BSO Online Conservatory: From Idea to iTunes
…one of he most compelling examples of communicating the brand and values of an institution anywhere on the Web. By using motion, sound, and highly sophisticated (but beautifully simple) interactive teaching tools, the BSO’s Online Conservatory does more to sell the value of a big-city symphony than any brochure, sell sheet, or TV spot ever could.
-- The ClickZ Network, www.clickz.com
In February 2003 the Boston Symphony Orchestra (BSO) Online Conservatory educational initiative was first released to the public, an interactive multimedia addition to the BSO website developed by Northeastern University professors Anthony De Ritis and Ann McDonald. It offers browsers an opportunity to explore some of the dimensions of BSO performances, view documentaries on the lives and works of the composers, and learn about the musical concepts exemplified by each piece of music.
The Online Conservatory has had numerous citations for its award-winning flash-based design, instructional design, and information technology, including in The New York Times, The Boston Globe, Symphony and Newsweek magazines and The Chronicle of Higher Education. Forrester Research cited the Online Conservatory as an international “best-practice” in web-based marketing. In April 2006, the BSO repurposed the Online ConservatoryÂ’s web-based documentaries as video and audio podcasts for iTunes. By June 2006, Gramophone magazine stated that the BSO had already received more than 100,000 downloads.
Northeastern University professors Anthony De Ritis and Ann McDonald will demonstrate the Online Conservatory, discuss its origin and history, and answer questions about the creative process.
Anthony Paul De Ritis, MM, MBA, PhD Music technologist and composer Anthony Paul De Ritis is Chair of the Music Department and Director of Digital Media Programs at Northeastern University. His music has been called “cutting-edge” and “really cool”; he is perhaps best known for his work Devolution, a Concerto for DJ and Symphony Orchestra featuring Paul D. Miller aka DJ Spooky That Subliminal Kid. He completed his Ph.D. in Music Composition at the University of California, Berkeley, and his High Tech MBA from Northeastern. He is the founder and lead developer of the Online Conservatory collaboration between Northeastern University and the Boston Symphony Orchestra.